Packed

Julia Bardziejewska

"Packed" archives Polish packaging designs from the PRL era, drawing on collections from cultural institutions and private archives. The book highlights notable lettering and illustrations, reviving timeless packaging through vivid colors and modern technology. It serves as an inspiration source, offering an alternative to global trends and contributing to Polish design identity. The designs, shaped by limited tools, feature minimalist, colorful geometric forms, handwritten lettering, and creative illustrations. They contrast with today's cluttered packaging, showcasing simplicity and playful content representation. A standout element is the typography, with hand-drawn letters replacing standard fonts, organized alphabetically to begin each chapter. The project also analyzes Polish diacritics, addressing their rarity in global designs.

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